One of the most frustrating Google Merchant Center disapprovals is the “Website Needs Improvement” issue. When this happens, Google prevents your products from showing in Shopping ads until your site meets the required quality and trust standards. If left unresolved, it can even lead to a full account suspension. Our service helps you fix Website Needs Improvement errors quickly so your store is fully compliant, trustworthy, and approved for Google Shopping.
🔎 Why Does Google Show “Website Needs Improvement”?
Google wants shoppers to have a safe and reliable experience. If your site does not meet its guidelines, you may face this issue. The most common reasons include:
- Poor website design or user experience (low-quality layout, broken elements)
- Missing SSL certificate (HTTPS) making the site insecure
- Slow website speed or mobile-unfriendly design
- Incomplete or missing business information (no clear address, phone, or email)
- Unclear return, refund, and shipping policies
- Misleading or incomplete product information
- Thin content or lack of trust signals (about page, reviews, branding)
- Broken links or 404 pages that harm user experience
- Low-quality images or placeholder content
- Cluttered navigation making it hard for customers to find products
- Unprofessional design that looks unfinished or unreliable
✅ How We Fix “Website Needs Improvement” Issues
Our experts carefully review your site and provide a full website improvement plan to meet Google’s requirements:
- Website Audit – detecting all compliance and UX issues.
- Trust Elements Setup – adding business info, policies, and clear contact details.
- Technical Fixes – SSL setup, speed optimization, mobile responsiveness.
- Content & Design Enhancements – professional product pages, clear images, and SEO-friendly descriptions.
- Re-submission & Monitoring – applying fixes and ensuring approval in Merchant Center.
🚀 Benefits of Our Service
✅ Eliminate Website Needs Improvement errors permanently
✅ Build trust with both Google and customers
✅ Get your products approved faster
✅ Improve user experience, leading to higher conversions
👉 Don’t let a simple website issue block your ads. Get your Google Merchant Center “Website Needs Improvement” issue fixed today and start selling without interruptions.